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Using Design Components

“Designers have different sensibilities and preferences, which is why five designers given the same pictures and copy would create five different designs. But given a single message to get across, we expect they would develop comparable or equivalent solutions.”

Taken from The Elements of Graphic Design by Alex White

IT'S NOT OVER TIL IT'S OVER

“Graphic design is an exacting business. As a graphic designer I know everything needs to be perfect otherwise you haven’t met your obligation. No matter how minor the adjustment it needs to be made. That’s what sets a professional apart from a everyone else.”

Louis Mercurio, Graphic Designer

A WORD ABOUT BRANDING

If you want a refresher course about branding, watch our current President in action. Without fail he assigns a derogatory surname to each of his enemies. Then without fail he uses that branded name every time he mentions the person. Soon when you hear that person’s name mentioned the derogatory surname comes to mind.

The “Master Brander” in action.

Louis Mercurio, Graphic Designer